[OPE] The Bono management doctrine

From: Jurriaan Bendien <adsl675281@telfort.nl>
Date: Fri Dec 04 2009 - 16:08:36 EST

African leaders advise Bono on reform of U2
By William Easterly | Published November 23, 2009

An expert commission of African leaders today announced their plan for
comprehensive reform of music band U2. Saying that U2's rock had lost touch
with its African roots, the commission called for urgent measures to halt
slide towards impending crisis.

"Our youth today are imperiled by low quality music," said Commission
chairman Nelson Mandela. "We will be lending African musicians to U2 to try
to refurbish their sound to satisfy the urgent and growing needs for
diversionary entertainment at a time of crisis in the global music and
financial sectors."

Concerns about U2 have been growing in Africa for a while. One Western aid
blogger testified to the Commission that his teenage kids found U2's music
"cheesy." The Mandela Commission proposed that U2 follow a series of steps
to recover its Edge:

1) Hire African consultants to analyze U2's "poverty of music trap"
2) Prepare a Band-owned and Commission-approved Comprehensive U2 Reform
Strategy Design (CURSD)
3) Undertake a rehabilitation tour of African capitals to field-test and
ground-truth proposed reforms
4) Subject all songs to randomized experiments in which the effect on
wellbeing of control and treatment groups is rigorously assessed.

Mandela expressed optimism that the Commission's report and proposed reforms
had come in time to stave off terminal crisis in U2, and restore its
effectiveness in the 80s arena rock field.

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