[OPE-L:5606] Marx & advertising

Tony Smith (tonys@iastate.edu)
Tue, 14 Oct 1997 10:58:51 -0500

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In answer to Jerry's questions, I don't know of any places where Marx
discussed advertising. But the topic seems to have a natural place in the
architectonic in the Volume II discussion of circulation time, circulation
costs, and turnover time. Anything that allows capital to pass through the
C'-M' stage of the capital circuit at a faster rate aids the accumulation
process, and advertising is designed to do just that.

Tony Smith