Re: [OPE] Services (->Paula)[MESSAGE NOT SCANNED]

From: Paul Cockshott <>
Date: Thu Jan 15 2009 - 04:51:06 EST

> Fine, but as it stands this statement is a tautology; why doesn't
> advertising labor create surplus value, seeing that it does create a
> material effect?

Advertising is part of the battle for market share between firms, but it
is only of benefit to an individual firm at the expense of another
firm. Extra sales of Pepsi after an advertising campaign are a loss to
Coke. As gedanken experiment, what would be the effect of a
law banning advertising of drinks?
Both Pepsi and Coke would be saved the cost of adverts, people would
still buy the drinks, and both Pepsi and Coke would have
higher profits. Thus the net effect of advertising is to consume rather
than create surplus value.
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Received on Thu Jan 15 04:56:04 2009

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