Date: Sun Jan 13 2008 - 14:19:49 EST
>> > I read the article some time ago. By fiat, it is possible to define > Department III as unproductive. It would also be possible to define it > as wholly productive. I doubt if the question can be decided in an a > priori fashion. My taste is to regard as much as possible as productive > unless a very good reason can be given for thinking otherwise. > Our argument is that 1. Marx says productive labour is that which is productive of surplus value. 2. The main mechanism that capitalism has for producing surplus value is technical advances which reduce necessary labour time - relative surplus value. 3. Because of the interelated character of production, relative surplus value's production may be distal to its realisation. 4. To produce relative surplus value a production process must be Sraffian basic or must produce wage goods. 5. Hence only these are productive. You ask about advertiseing. What would be the impact on overall profitability if the government were to ban advertising on TV and newspapers. Since all firms would simultaneously be relieved of the advertising cost, the result would be a rise in overall profitability. Hence the advertising costs must be unproductive.
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