[OPE-L] The New Spirit of Capitalism (now in pb)

From: glevy@PRATT.EDU
Date: Mon Oct 15 2007 - 09:09:51 EDT

Verso is proud to announce the publication of the following title:

The New Spirit of Capitalism

by Luc Boltanski and Eve Chiapello

Already a classic in French, this book was first published in English
last year and sold out in months. It is published now in paperback
for the first time.

Via an unprecedented analysis of the latest management texts that
have formed the thinking of employers in their reorganization of
business, the authors trace the contours of a new spirit of
capitalism. The book connects this new spirit with the children of
the libertarian and romantic currents of the late 1960s (as
epitomised by dressed-down, cool capitalists such as Bill Gates
and `Ben and Jerry') arguing that they practice a more successful and
subtle form of exploitation. Boltanski and Chiapello demonstrate how
the new spirit triumphed thanks to a remarkable recuperation of the
left's critique of the alienation of everyday life that
simultaneously undermined their `social critique'.

ISBN: 978 1 84467 165 6
Price: £24.99
Extent: 606 pages


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