[OPE-L] Talkin' about a new generation: the booming charity market

From: Jurriaan Bendien (adsl675281@TISCALI.NL)
Date: Sun Oct 15 2006 - 14:00:18 EDT

Oprah and Bono to launch new red iPod

October 13, 2006 - 2:23PM
Talk show host Oprah Winfrey and humanitarian rocker Bono went on a shopping
spree in Chicago to promote a new line of clothing, accessories and gadgets,
including a special-edition iPod, that will raise money to fight AIDS in
Africa. Dozens of "(Product) Red" items will go on sale in the coming weeks
by Gap, Apple Computer, Motorola, Converse and Emporio Armani. Portions of
the product sales will go to The Global Fund, an organisation that fights
AIDS, tuberculosis and malaria. (...)

 "I love the fact that Bono is trying to do something
about this problem," Apple's CEO Steve Jobs said in a phone interview. "I've
never been to Africa, but you don't have to go there to know there are a lot
of people dying of AIDS there. In a small way, this is something we could do
about it." (...)

"We've moved from the philanthropy budgets to the marketing
budgets, and guess what, there's no comparison in size," Bono said. "We now
have some of the most creative people in commerce - Steve Jobs, the
marketing people at Gap and Motorola - all working for the world's poor.
That is so so cool."

Madonna actually did go to Africa, to Malawi "a country of 12 million of the
world's poorest people, on her private jet. She's brought with her -
according to the barrage of accompanying press reports - an entourage of 10,
a fleet of 4WD vehicles, a film crew and $US3 million to start an orphanage
and school that aims to feed and educate 1000 children a day."

Philanthropy Google's Way: Not the Usual
Published: September 14, 2006
SAN FRANCISCO, Sept. 13 - The ambitious founders of Google, the popular
search engine company, have set up a philanthropy, giving it seed money of
about $1 billion and a mandate to tackle poverty, disease and global
warming. But unlike most charities, this one will be for-profit, allowing it
to fund start-up companies, form partnerships with venture capitalists and
even lobby Congress. It will also pay taxes.

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